Qualites of an Effective Helper free essay sample

I believe that ill be an effective helper because I am caring trustful honest and open minded. I also know What its like self , family problems I also know the feelings of being unwanted and unloved is so Powerful that its hard to over come. I am motivated by desire to help all types of people work thought their problems no matter how big or little they are. The qualities that I have that will make me an effective helper are that I am a good listener, I am open- minded about all most everything even if I don’t really understand. I am honest and I don’t mind telling the truth to someone even if it hurts their feelings sometimes people need to hear the truth it helps them see it through someone’s else’s eyes, but I also know when to be respectful to other people needs, beliefs and values. We will write a custom essay sample on Qualites of an Effective Helper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I have had some personal problems that I think other people may have, I don’t mind sharing them with a client to show them that I have been down that road in life and with sharing I would hope that it will help our relationship. I don’t like to judge people because at some point in life everyone has had some kinds of problems and I have no right to judge we are all human we all live and learn. I have an happy go lucky presonallalliti so smiling and showing that I care comes easy for me, I have no problem putting myself on the spot to break the ice with a client. I am a patience person, I know that time is the key to help out with the relationship,, I know that it is hard to open up to someone that you think will judge you. I believe that helping a client find forgiveness it the key to most problems and that forgiving ourselves is one of the hardest things to do. I believe that everyone should have respect for all and be understanding, I try to understand everyone’s views, values and beliefs but when it comes to someone that has sexual abuse or killed a child would be really hard for me because I see children as the best gift in life, I don’t understand how any one would want to hurt them in any way. I know that they may have had it done to them . If I had to work with that has done one of those thing I would try really hard to put my feelings aside as best as I could. Nicki Prudhomme

Late Adulthood and Death Paper Essay Example

Late Adulthood and Death Paper Essay Example Late Adulthood and Death Paper Paper Late Adulthood and Death Paper Paper Late Adulthood and Death Paper PSY/280 July 19, 2011 Late Adulthood and Death Paper Analyzing late adulthood and the death of an individual as a culmination of the life span development process one must understand late adulthood consists of. This paper will give a brief overview of ageism and stereotypes associate with late adulthood. This will explain how health and wellness techniques in the late adulthood stages can mitigate the negative effects of aging. As people age the social views and experiences changes in relationships and interactions with individuals, as he or she nears end of life. When closely approaching the end of life, a person has cultural and personal attitudes about death and dignity in late adulthood. Ageism and Stereotypes When examining ageism and stereotypes associated with late adulthood defines as ones prejudice or discrimination that occurs on the basis of age. When thinking about ageism one must look at the disengagement theory (Cumming Henry, 1961) that proposes that adults voluntarily reduce the contact with society rather than experiencing exclusion later and the disappointment not chosen. Other ageism statements say that older people forced involuntarily to give up participation with society. The disengagement theory justifies withdrawal from social institutions. Stereotyping defines as one making comments to someone saying that a certain age does a task that way. Stereotypes toward old people are cruel and unethical because one-day he or she will be in the same situation. Some stereotypes include older people show depression and loneliness, all old people look the same, old adults look sick, frail, and dependent, last older adults act cognitively and psychologically impaired. People who make stereotypical comments do this to build one’s own self confidence. If one researched all the data about the stereotypical comments one would see the comments made are not as accurate as he or she believes. Everyone deserves to be respected, especially as one ages. Health and Wellness Aging is inevitable, a fact that cannot be ignored. The aging process in late adulthood is called senescence. People cannot stop the effects of aging but there are alternatives that can help ease the process. These measures are not always followed because people make poor life choices such as smoking. Aging adults will even spend millions of dollars trying to slow the process of aging. No matter how much money they spend aging will occur. Most aging adults do not receive the necessary preventive services to help promote health and wellness during this stage of life. These preventive services include vaccinations and screenings. These important services help detect many diseases, delay their onset, or identify them early in their most treatable stages to ensure healthier, longer, and more productive lives for older adults (Prevention, 2011). Better people take care of themselves the longer they will live. People who balance: the right diet, making better choices and not acting sedentary has a better chance in living longer lives. With the advances in medical care, better health practices, improved nutrition, and other factors help people live longer. As long as older adults are following the correct measures, they can help counter the effects of aging because this stage here most people retire, they need to stay active and keep eating healthy foods. By not living actively can lead to his or her body shutting down, and may also lead to an early death. Many programs are available that older adults can join to help keep them on track. Aging adults can also receive information from their doctors and pamphlets from clinics that will give them a guideline to follow to age gracefully. Importance of Relationships and Social Interactions Humans are social animals, dependent on one another for survival and drawn to one another for joy, (University of Phoenix, 2010). Studies show that married older people are healthier, wealthier, and happier than unmarried people and their spouse’s support can help extend their lives. The importance for older adults to have a partner helps because they can depend on each other for help, and they can also help each partner in an area that they are experiencing trouble with because of age. Older adults experience capabilities of being able to have an even give and take relationship and give mutual respect in the relationship. * Older adults who have no partner should have social interactions daily as it has proven emotionally healthier than to be alone. Also older married adults must adjust to their interactions with his or her spouse because they will be together much more when they retire. This constant interaction can lead to disputes but has shown that older adults in a close marital relationship have been proven less depressed and less eager about disabilities that may present themselves because of age. * The importance of companionship in older adults, the average married woman will experience four to ten years of widowhood. The average man will experience none. The first two years can be especially difficult for the widow, but studies show that women come to enjoy the newfound independence and few seek new companionship. For widowers it is not the same, widowers have fewer friends and receive less support from the family. Those widowers try to interact to find new companionship. * Cultural and Personal Attitudes The aging process and developmental stages come to the end once a human being is deceased. A normal life cycle will have its last developmental and cognitive stage in late adulthood. This is a period is defined by the individual’s death. The cognitive learning and development in late adulthood shares some traits with the early stages of life. In this final stage the individual is seeking relationships with his close family and will create dependency on the family members. These dependencies are in all areas of human life. The cognitive and physical abilities of a person experiencing late adulthood are decreasing. Cultural factors play important roles in the lives of the elders. Different cultures will dictate the way that the older person will be taken care of financially, emotionally, social, and in all the remaining areas. Different cultures will have different approaches to this final stage; usually the children will adopt a more active role in their parent’s life. In this transition process that occurs in the late adulthood is a dynamic shift in responsibilities and roles. The elders will not be responsible for their children’s; the children will be responsible for their parents. This has a clear decrease in the analytical abilities. The cultural influence in the upbringing will determine if the alders will be on assisted living facility or will be solely responsibility of by family members. During this stage cognitive development is influenced by the mortality and their legacy. This stage the individual will realize his mortality and most cases assume a role of an amicable person than an authoritarian figure. The spouse also plays an important role on the individual quality of life. All the persons surrounding an individual in late adulthood will focus in providing a good quality of life, a safe environment, and a honest relation. Like in the early stages of life the family component is one of the driving entities in this stage. Family and close friend will have a direct impact in the quality of the individual. Once the individual’s need get more complicated the family will decide to take the person to a nursing home because the medical need cannot be meet by the family. The late adulthood is a stage very complex and full of different experiences. This transition stage allows the relinquishing of responsibilities to family members and in many instances they will seek the oldest knowledge. This stage should be used to resolve and organize the individual’s state. Ensuring that everything is taking resolved will provide a sense of accomplishment and serenity. At that time the main focus should be ensuring the quality of life remaining. Different cultures have different approaches to the wellbeing of the older adults; all have the same goal, to obtain and maintain the highest quality of life for the older. This is also complemented by the medical advantages available. Hospice care and pain management are some important tools available for the families to ensure dignity in this stage of life; that many consider a beginning, not the end. * References Berger, K. S. (2010). Invitation to the Life Span, 1e. Retrieved from The University of Phoenix eBook Collection database. Todd D. Nelson, (2004). Ageism: Stereotyping and Prejudice Against Older Persons. : Massachusetts Institute of Technology. Prevention, C. f. (2011, March 14). Clinical Preventive Services for Older Adults. Retrieved July 17, 2011, from CDC: cdc. gov/features/PreventiveServices/

ANY Coursework Example | Topics and Well Written Essays - 250 words - 1

ANY - Coursework Example However, proper tool selection is a critical and a difficult undertaking. The methodology defines specific deliverables and artifacts that are created for the purpose of maintaining an application. The programming languages also known as codes are used to instruct the computer to perform certain tasks. Therefore, the programmer must complete the objective of making the language easy to comprehend and efficient in the sense that few instructions are written to complete the required task. It is significant to note that the languages range from first-generation to fifth-generation languages. However, these languages are set by ANSI and ISO which guarantee program portability among operating systems and application programs (Systems Architecture Sixth Edition Chapter 10 25). In the compilation process, the program editor ensures that input is from the programmer, program, template or both. The output also referred to the source code should be partial or complete. The output is stored in a file and the file is named to indicate its functionality as well as the programming language. Therefore, the compiler checks syntax errors, translates code into instructions and generates CPU instructions among other instruction (Systems Architecture Sixth Edition Chapter 10). Most importantly, the compiler completes data declaration, data operation, control structures and functions which include subroutine calls. Link editing is also carried out by the link editor and searches for external function calls in the compiler library. Link editing is either dynamic or static. In addition, interpreters are part and puzzle of the software development lifecycle. They interleave source code translation, foresee link editing and execution. After interpreting, symbolic debugging is carried out. It refers to the use of an automated tool for testing executable programs. This is enhanced through the use of symbol

Lysistrata by Aristophanes Essay Example | Topics and Well Written Essays - 750 words

Lysistrata by Aristophanes - Essay Example Lysistrata then decides to summon all women and ask them to turn down any sexual requests from their husbands until the men decide to end the war. The heated conversation between the Commissioner and Lysistrata only highlights Lysistrata's sensibility. The women's power is further emphasized when they manage to scare away the Commissioner's police officers. Attempting to convince the Commissioner that war has cost women dearly and that a city should not be run with abrupt violence, Lysistrata uses an analogy of wool spinning-a common activity for women. The play approaches its reconciliation when the kings of Sparta and Athens both have an erection but are unable to have sex with their wives. The play then ends on a comic note with every man having an erection and desiring Lysistrata's naked maid while Lysistrata lectures them and has them sign the peace treaty. Although women in Lysistrata are able to influence war in Greence, they can only rely on their feminine sexuality and their husband's sexual desire to achieve such a political goal. In other words, on one hand Lysistrata wants women to assert their autonomy; on the other hand she exploits their sexuality. Thus, Lysistrata's only means to challenge men's authority is by using women as sexual objects. Lysistrata may be seen as a feminine figure as she arouses solidarity among women and takes the initiative to challenge the gender status quo in the country. On the surface, Lysistrata defies against the stereotypes of women set by men: domestic, docile, and obedience. However, by asking the women to refuse sex with their husbands to achieve the political goal, Lysistrata is in fact encouraging women to view their sexuality as a mere instrument, or a tool for them to achieve status quo with their husbands. Lysistrata displays her tendency to objectify women, just like their husbands do. For example, she gazes at Lampito and makes her feel like "a heifer come fair time." Lysistrata also scrutinizes Ismenia's vagina and the buttocks of the Korinthian Girl. Ironically, Lysistrata is examining the bodies of women as if she is a man while her goal is to define the gender inequality in Greece. While exploiting other women's sexuality, Lysistrata denies her femininity and she may be the most masculine character in the play. Lysistrata instructs the women to play on male stereotypes, that is, men have boundless sexual desire, while becoming more masculine herself. The only way Lysistrata can gain and retain her power is by rejecting not only the frailty, but also the femininity of women. In other words, Lysistrata can only empower herself as a woman by not acting like one. This complicates the argument that Lysistrata is a feminist play. According to the historical context of Ancient Greece, all characters in the play will be played by male actors in front of male audiences. This will inevitably affect the sexual tension of the play. In this particular context, the play may be viewed as a piece of male-oriented instead of feminist work as it allows the male audience to mock the "empowerment" of women with the overall comical tone of the play. The fact that there are no real women on stage and that Lysistrata is a masculine character suggests that Aristophanes does not intend to make the play an advocacy for female political autonomy. Ultimately, it is the men who have the power to change the

Essay About Literature Essay Example for Free

Essay About Literature Essay Literature is timeless, it endured all the changes of the past and is still is being appreciated till the present time and will still be as time goes by.  Literature exists in every country, in every language, and in every period but each has its own uniqueness that stands out for their styles. It exceeds time; literary works of famous people regardless of what period in time they came from is still being appreciated, if not more than when the period it is from. Literary works from the early periods had undergone different adaptations by the later periods to preserve the author’s great work, the ideas, and the creativity they instil in every words to make it live through time. There is a purpose for reading literary works – to entertain and educate its readers or audience. Reading, for example, a novel is just like watching a movie in a very slow pace; reading can make you cry, laugh, smile, get angry and whatnot just like watching a movie; reading lets us imagine the characters, the settings, and what happens in the story. As it entertains us, it also educates us and teaches us about life experiences that we might encounter, and the morals that we should possess. Other literary works inform us about happenings in daily life which also falls in educating the readers. There are different types of literary works, it doesn’t just end with reading materials, and it can also be in a form of a song and a play. It can be performed in front of people or just enjoyed by oneself; it has different genres to offer to different interests of people. Literature is everywhere and in any time and it knows no bounds.

The Theme of Loneliness in Mary Shelleys Frankenstein Essay -- Frank

  Ã‚   Mary Shelley's Frankenstein examines two phenomena of human nature, scientific curiosity and loneliness; the latter will serve as the focus of this essay. The very manner in which Frankenstein begins, that of the correspondence of an unattached explorer who longs for a companion on his voyage, with no one to write to but his sister, establishes the theme of loneliness immediately. Frankenstein's creation is a complex character whose true motives cannot be determined easily. Although one cannot excuse his actions, they should certainly not be viewed out of context. The creature is exposed to the painful reality of loneliness from the moment of his creation. "I had worked hard for nearly two years," Victor states, "for the sole purpose of infusing life into an inanimate body...but now that I had finished, the beauty of the dream vanished, and breathless horror and disgust filled my heart. Unable to endure the aspect of the being I had created, I rushed out of the room..." The moment Victor realizes what he has done, he is terrified, and flees. This cycle continues, each time isolating the creature further and further. He yearns constantly for some kind of human contact, but does not receive it because of the way in which Victor created his body. Victor meant for it to be a thing of beauty, but realized first that the gathering of pieces from various cadavers res ulted in an appearance that frightens at first sight. A barrier always exists before the creature, much like the wall that separated him from the cottage of the DeLaceys. The creature is touched by the love of the DeLacey family and feels that he is a part of their family. He wants desperately to be accepted by them, but is aware of how they will react if they se... ...excuse the creature's actions. But we can be more understanding of his situation and try to have some compassion. After all, as the creature said to Walton, "You hate me, but your abhorrence cannot equal that with which I regard myself." Works Cited and Consulted Bloom, Harold. Mary Shelly's Frankenstein. New York: Chelsea, 1987. Botting, Fred. Making monstrous. Frankenstein, criticism, theory. Manchester University Press, 1991. Boyd, Stephen. York Notes on Mary Shelley's Frankenstein. Longman York Press, 1992. Mellor, Anne K. Mary Shelley. Her Life, her Fiction, her Monsters. Methuen. New York, London, 1988. Patterson, Arthur Paul. A Frankenstein Study. http://www.watershed.winnipeg.mb.ca/Frankenstein.html Shelley, Mary. Frankenstein or the Modern Prometheus. Edited with an Introduction and notes by Maurice Hindle. Penguin books, 1992   The Theme of Loneliness in Mary Shelley's Frankenstein Essay -- Frank   Ã‚   Mary Shelley's Frankenstein examines two phenomena of human nature, scientific curiosity and loneliness; the latter will serve as the focus of this essay. The very manner in which Frankenstein begins, that of the correspondence of an unattached explorer who longs for a companion on his voyage, with no one to write to but his sister, establishes the theme of loneliness immediately. Frankenstein's creation is a complex character whose true motives cannot be determined easily. Although one cannot excuse his actions, they should certainly not be viewed out of context. The creature is exposed to the painful reality of loneliness from the moment of his creation. "I had worked hard for nearly two years," Victor states, "for the sole purpose of infusing life into an inanimate body...but now that I had finished, the beauty of the dream vanished, and breathless horror and disgust filled my heart. Unable to endure the aspect of the being I had created, I rushed out of the room..." The moment Victor realizes what he has done, he is terrified, and flees. This cycle continues, each time isolating the creature further and further. He yearns constantly for some kind of human contact, but does not receive it because of the way in which Victor created his body. Victor meant for it to be a thing of beauty, but realized first that the gathering of pieces from various cadavers res ulted in an appearance that frightens at first sight. A barrier always exists before the creature, much like the wall that separated him from the cottage of the DeLaceys. The creature is touched by the love of the DeLacey family and feels that he is a part of their family. He wants desperately to be accepted by them, but is aware of how they will react if they se... ...excuse the creature's actions. But we can be more understanding of his situation and try to have some compassion. After all, as the creature said to Walton, "You hate me, but your abhorrence cannot equal that with which I regard myself." Works Cited and Consulted Bloom, Harold. Mary Shelly's Frankenstein. New York: Chelsea, 1987. Botting, Fred. Making monstrous. Frankenstein, criticism, theory. Manchester University Press, 1991. Boyd, Stephen. York Notes on Mary Shelley's Frankenstein. Longman York Press, 1992. Mellor, Anne K. Mary Shelley. Her Life, her Fiction, her Monsters. Methuen. New York, London, 1988. Patterson, Arthur Paul. A Frankenstein Study. http://www.watershed.winnipeg.mb.ca/Frankenstein.html Shelley, Mary. Frankenstein or the Modern Prometheus. Edited with an Introduction and notes by Maurice Hindle. Penguin books, 1992  

Marketing plan Essay

This Report presents the strategic Market entry plan of Victoria Secret in Singapore. Victoria Secret is an American brand owned by Limited Brands Company with retail of Lingerie, Women’s Wear and beauty products with annual revenue of USD 8. 7 billion and market share of over 50 percent in North America. It was launched in 1970 by Roy Raymond who started this chain when he had nightmare experience while showing Lingerie for his Wife. He believed that â€Å"Underwear† is not just an Innerwear but can be converted into a Fashion product by tuning in proper colours, styles and patterns and make a product a sex symbol. As it caters to large market in its home country it has been strongly based but now for better growth and more returns Victoria secret has started International expansion. It is one of the fastest growing Lingerie products under Limited Brands Company Umbrella and contributing more than 40% of profits. 1000 number of Stores give strong presence to Victoria Secret and Online shopping ads to the charm. Victoria Secret invests heavily on Advertising with USD 65 Million average for year. The brand symbolizes romance, class, love, desire and romantic moments. They marketed these products by show casing their products with angel looking models breaking ice of set standards of modelling. It is one of the most watched and appreciated Fashion Shows of the world and features world’s best Supermodel as there showstopper creating a feel of sensation in female gender. The brand also took lines from Dove Advertisements by redefining beauty and showing the product users with boosted confidence and sexier looks. The company has done horizontal integration by expanding product range from Lingerie products only to cosmetics, women wear and cosmetics. The appealing brand image gave quick returns on the new product range and helping Victoria Secret in capturing new markets at higher pace. Also what is helping Victoria Secret is its excellent supply chain and IT collaboration which have helped in cutting down overheads. As companies are looking for growth and stability the expansion into Asian market is unavoidable so is for Victoria secret. Singapore being expanding and booming economy can be next destination for Victoria Secret. Singapore also has high fashion conscious population with high income. Singapore being financial hub and supply chain hub is residence for people who have highest per capita expenditure on luxury brands in all segments. In Asia, Singapore boosts for being top market for growing luxury brands. Country also boosts strong tourism and having largest malls in South east Asia helps cater to being selected as best destination in Asia for expansion. Being business friendly government adds to positive of Singapore. Business environment Factors Demography Population rose 2. 5% in 2012. Total population was 5. 4 Million. The Demography of Singapore consists of mix of Chinese, Indians and Malays which account for 74 %, 9 %, and 13% respectively with maximum population between 20-64. Singapore also is world tourist attractor and counts for approx 12 million tourists a year. Total female population is approx 50% and this results in large market size. Female also play dominant role in the society as they also earn. This results in freedom of females and opportunity for them to satisfy their needs. Political Stability Singapore the synonym for freedom to do business was ranked in top 10 best countries to start business. It takes 3 Days on average to start business in Singapore and this is result of stable political System in the country. It has been ranked among top countries for business environment for consecutive 14 years setting benchmark. Singapore is worlds one of the least corrupt country in the world. It ranks 1’st in corruptions perception Index, 2013. The political Stability in the country has provided the most stable economy in South East Asia. Economy The Economy of Singapore is strong with 5. 1% in 3’rd of 2013. The Gross Domestic Product (GDP) in Singapore was worth 274. 70 billion US dollars in 2012. The Expected Net GDP for Singapore is expected to beat market trends and grow more positively in 4’th quarter. The Economy is supported by FDI, skilled labour and fully planned and excellent Infrastructure. The Rising economy has lead to rising per capita income. With the current economic scenario Singapore will attract more youth and global players which will bring more fashion conscious society which will indeed help growth of luxury segment. Industry With rising brand conscious population and trending international brands today brand is equally important for innerwear as is for outer wear. This was proved by growth of this segment industry even during depression of 2008. The rising economies of scale and large production numbers has led to reduced price of product which has increased demand and purchasing capacity. The following factors have contributed largely for growth of this industry: 1) E-Commerce: With rising e-commerce trend and more sophisticated players coming in picture the market has been taken by storm by these players. The customers have not fallen but E-commerce has attracted more customers because of easy access and getting products sitting home. Singapore boosts well E-commerce network with many local players in market along with international Players. The E-commerce has led to fall in prices of product as it involves lesser overhead costs. Association with global E-Commerce players has helped Victoria Secrets attain marvel in other countries and can do the same in Singapore also. 2) Sophisticated Supply chain: With rising use of Sophisticated IT tools for inventory planning, forecasting, Designing and scheduling has helped to reduce costs and development of industry in total. Many Global Brands with innovation in Supply chain have set example for the world. Singapore boosts excellent supply chain network and being Supply chain Hub is excellent destination. Market Analysis Singapore Market size Increase in Per capita income has led to entry to Luxury and premium brands coming in Singapore. The Size of market is expanding and will have higher success rate in coming years. The Table Below shows the growth of Women’s Inner-ware in Singapore. Source: Euro monitor International from trade associations, trade press, company research, trade interviews, trade sources a) Target Females in Age group of 18-50 which means 200,000 females. Middle and Upper Class Tourists Young and Brand Conscious Generation. Competition Triumph , Aerie , Calvin Kline , Armani , Sorella , Etam , La Perla Adore-Me offers direct-to-consumer lingerie at about half of Victoria’s Secret prices Intimint asks customers to take a quiz and sends them new lingerie selections every month, based on their preferences True ; Co. sends women five bras a month, giving them the option of keeping what they like and sending back what they don’t. Low Price and high variety local Players who have well established network in Singapore c) Porters 5 Forces 1) Supplier Power: LOW, As Victoria Secret has Production facilities in Thailand and India the supplier Power is very low. Buyer Power: HIGH, As Singapore already has high end Lingerie brands in its vicinity the Customers have wider options and can shift their preferences. The market has both lower prices segment and more premium segment. 3) Competitive Rivalry: HIGH, As Singapore already houses Premium Luxury lingerie brands who have worldwide recognition, Victoria Secret has high competition. 4) Threat of substitution: HIGH, The price range plays critical role as Victoria Secret has Competition with lower, same and high price range Products. 5) Threat of New Entry: LOW, Being well established worldwide name has its own fan following which attracts masses. New entries will take time to create impact and in that mean Time Victoria secret can come up with Contingency plan. Landscape a) Independent Women: Singapore being modern and economically sound has Independent women who earn well and spend well. This has led to brand conscious population b) Internet Penetration and Media sensitivity: Singaporeans are always connected to Internet. This has led to Strong E-commerce market here. The Media plays important role as Singaporeans try new western brands more frequently and invest heavily in it if the like the brand . Population Mix: Being strong economy Singapore has attracted  nationalities from various countries which have brought in sense of fashion, demand for authentic classy items. This Demand is of high end products. d) Location: With production plants in nearby countries such as Thailand and India and Strong Supply chain hubs the Location is also ideal. Singapore being small can’t accommodate Production facility so being centre for supply chain helps. ENTRY IN SINGAPORE: MARKET FEASIBILITY STUDY Design Victoria Secret is renowned for its strong designing team which comprise mixture of people around the world to understand each geographic trend. Once they understand the trends they create new trends in the market. It defines Sexiness as youthful, mature, energetic, adorable and intimate. The competitors have targeted another value like Triumph emphasises on Simplicity. Victoria Secret will benefit from point that Singapore is mix of many. The Design Teams have large market size which they can target with larger variety. Bold and Loud Brand Promotion This brand brings sense of comfort and pride among women. This is reflected in there promotion activities. The brand highlights the beauty of every individual and helps concealing imperfections with its unique designs. It is most bought product by models. Their Catalogues feature world’s hottest and sexist women in the world. Singaporeans are vivid about Fashion and Luxury products. With Rising Per capita income and proper promotion by hiring trending models of Singapore Victoria Secret can target masses. The Footfall in malls is one of the highest in Asia which can contribute to high sales if located at proper places. Rapid Growth of High-end Female Market Women are booming rapidly in Singapore who are either in White collar jobs, Leaders, Elites, working in Multinationals, entrepreneurs etc. These women have decent jobs, High disposable income and strong purchasing power. Maximum percentage of Women are highly educated. They are open and eager to accept and use trendy and fashionable Products with good quality. They Care about their Lifestyles, Health and bodies. This is supported by fact that Singapore has low obesity Rate of 7. 3 % in females and ranks much below America where obesity is 35. 5% in females. As women consider themselves independent and delicate it is highly possible for them to spend a remarkable amount of income on underwear and branded lingerie for self rewards. This will help Victoria Secret to enter the market easily and reap Benefits of growing and educated economy. Price Barriers and Distribution Channels Normal bra Ranges from 40-80 USD in US which reduces to almost half during sales. Singapore can also cater to demand with same or lesser Price as there are production facilities in India and Thailand. This will help in taming local players who play games of lower prices. Price would not be a Barrier for Victoria Secret to enter into Singapore. Having strong supply chain network with both these countries and being placed near the demand can be met. The Retail Distribution channels are strong and can be built easily in Singapore owing to small country size and Strong local infrastructure. Being Business friendly environment will help Victoria Secret to Establish Strong Distribution channels in Shorter Periods. Overview Retail market in Singapore is up by 3. 3% in August 2013 is back on track after falling slightly. Total number of Retailers in Singapore is more than 30000 with less than 1% for Lingerie Products. The Scope of market is high. Singapore is heavily sustained on Imports from US, Malaysia, Thailand and Australia. Market Challenges and Opportunities Singapore has tightened foreign nationals working in labour market and this has led to increase in labour markets. The Rentals have gone for toss and are very high. The overheads cost the most for setting up business in Singapore. Being business friendly country the market attracts large number of players who provide cheap products, copied items from various world renowned brands. With challenges are opportunities also, being supply chain hub the country can act as stepping stone to enter bigger markets like of china. The Strong judiciary System and quick decision making helps to curb challenges faced such as intellectual copyrights and those related to design copying. SETTING UP RETAIL OUTLET IN SINGAPORE 1) Documents Required for Registration The following documents/information is required for registering a Singapore branch office: a) A certified copy of the Certificate of Incorporation of the foreign company. b) A certified copy of Memorandum and Articles (MAA) of the foreign company. c) Particulars of the directors of the foreign company. A memorandum of appointment and details of at least two persons resident in Singapore who will act as the agents for the Singapore branch office. e) A memorandum executed by or on behalf of the foreign company stating the powers of the local agents. f) Details of the registered office address in Singapore 2) Registration Procedure and Timeline The professional firm hired to handle the branch office registration will take care of all the necessary registration formalities. No physical visit of company executives is required from headquarters. The registration process consists of two basic steps: 1) Name approval 2) Entity registration. The name for the Singapore branch must be the same as that of the parent company. It will generally be approved unless it is identical to any existing company name or is vulgar in nature. Assuming necessary document are ready and there are no delays in the name approval process, registration of a Singapore branch can be completed in 1-2 days. The company registrar will send an email notification confirming the registration of the Singapore branch 3) Retail Outlets – Key Facts and Requirements a) Business Incorporation: Before one can begin operations, retail outlet must first be registered with the Singapore Companies Registrar, ACRA. This involves just two procedures that can be completed online within 24 hours. It is best if retail outlet offers unique products and services that are not currently available in Singapore’s colourful retail market. b) Approval for Premises: One must ensure that intended business premise is an approved location for retail business. To have retail outlet in a conservation building or private property, approval from the Urban Redevelopment Authority of Singapore (URA) is required for making additions or alterations to the premises. A Fire Safety Certificate from the Singapore Civil Defence Force (SCDF) must be obtained to verify that retail outlet meets all fire safety requirements. If outlet is located in a shopping mall, the landlord may expedite the necessary approvals for you. 4) Licenses for Setting Up a Retail Outlet in Singapore Depending on the nature of the merchandise or products offered by retail outlet, apply for the relevant licenses. If outlet offers products which can affect human health and safety, relevant licenses may be required. To Import and sell cosmetics products domestically, notify the Health Sciences Authority (HSA) before placing the product in the market via the HSA’s PRISM site. The fee for the notification of cosmetic products is pegged to each product’s risks and variation (colour etc). 5) Hiring Staff Starting a retail outlet or franchise means that one may need to bring on board employees from home country to oversee operations. If one intends to employ or transfer employees from home country, apply for the relevant Singapore employment pass on their behalf. The Singapore employment pass is however subject to approval by the manpower authority and must meet Singapore’s new productivity vision. 6) Taxation of Singapore Branch A Singapore branch is generally considered a non-resident company for tax purposes. Non-resident companies are not eligible for tax benefits resulting from available tax incentives and tax treaties meant for resident companies.   Annual Filing Requirements Section 373 of the Companies Act requires a foreign company to file its Annual Report and the audited accounts of its Singaporean branch office within two months of its Annual General Meeting, or within 7 months from the  end of its financial year whichever is earlier. Also, each Singapore branch is required to file a Tax Return on an annual basis. MARKET ENTRY STRATEGY Victoria secret can enter Singapore Market in following ways: American exporters use agents or distributors to serve the Singapore market and other markets in Southeast Asia. Singapore firms are aggressive when it comes to representing new products and usually respond enthusiastically to new opportunities. Singaporean companies are open to joint venture proposals. Price, quality and service are the main selling factors in Singapore. Prospective exporters to Singapore should be aware that competition is strong and that buyers expect good after-sales service. Selling techniques vary according to the industry and product, but are comparable to the techniques used in any other sophisticated market. It is also important for U. S. firms to visit their representatives and maintain a good relationship with them. Victoria Secret has expanded in Maximum countries with 100% ownership strategy expect countries where it is difficult or impossible. As Singapore is business friendly and Provides Option for 100% investment Victoria Secret should come as 100% subsidiary. RECOMMENDATIONS 1) Enter the Singapore with 100 % subsidiary 2) Launch all product range in one go from Innerwear, shoes, cosmetics and clothes. 3) Target Shopping Centres for their retail operations for better Visibility 4) Promotion using both international and domestic models for better appeal 5) Enter with 2-3 Stores in Initial Phase for better understanding and Expand Further after setting customer base 6) Join hands with E-Commerce industry both domestic and International to promote brand 7) Target not only Young but also Middle age and Old age 8) High Variety and Utmost quality to remain Core of Business in Singapore also 9) Customized Marketing using social media and Electronic Platform 10) Customized Designs for Singapore Customers as per their taste and like 11) Customer Engagement using print media 12) Virtual Trial Rooms and trained Women staff for guidance on shape and size